In its ongoing attempts to prove that Samsung had willfully infringed on Apple's design patents, Apple recently presented to the court an internal Samsung `evaluation report' which contained a side-by-side comparison between the iPhone and a Samsung device which ultimately became the Galaxy S handset.

It was during the high-profile Apple-Samsung patent-infringement trial on Friday that several internal Samsung documents - a few of which were titled `Recent Apple analysis project, `Beat Apple response,' and `iPhone 5 counter strategy' - came to light during Samsung's chief strategy officer Justin Denison's testimony.

Denison - who was called upon by Apple to testify on behalf of Samsung Electronics, Samsung Electronics America, and Samsung Telecommunications America - was presented to the court by Apple lawyer William Lee as a Samsung executive with `comprehensive knowledge' of product development strategies at the South Korean company.

With the most important exhibit being a March 2, 2010-dated document titled "Relative evaluation report on S1, iPhone" - which compared Apple iPhone's interface images vis-a-vis the Samsung Galaxy S -, Lee directly asked Denison whether if Samsung had ever tried to copy Apple's designs; to which Denison unsurprisingly replied in the negative.

Later, in response to questions asked by Samsung's lawyer John Quinn during cross-examination, Denison gave several reasons to point out that Apple's designs were `not innovative' and that the iPhone and iPad patents were not unique as they described "rectangles." Denison also said that a round-cornered device was simply logical, and elaborated saying, "if you drop it, it's much more likely not to crack if it's rounded."