Last week, Mozilla's Product Design Strategy team delivered a video presentation which highlighted the organization's attempts in the direction of developing a new Web browser that will challenge the Safari browser on the Apple iPad.

On an introduction page to the presentation, Mozilla - the organization which is behind the Firefox desktop Web browser - said that the new browser called "Junior" will essentially be an iPad browser which "makes browsing more fun, more ergonomic and re-thinks browser user experience from the ground up."

Even though Mozilla's demonstration of its "Junior" browser did not give any hint about the availability of the browser, the Product Design Strategy team explained that the prototype browser will fill the iPad's entire canvas and will give it a more "magazine feel" by doing away with the toolbar.

Describing the Safari experience on the popular iPad as a "miserable" one, Alex Limi - product designer of Firefox - said in the video that the development of "Junior" underscores Mozilla's attempts to make "something entirely new", by working out how the browser could be reinvented for a new form factor.

Pointing out that Mozilla presently has "no vehicle on one of the biggest consumer platforms in the world," Limi said that there were a number of reasons which prompted Mozilla to look for ways to come aboard the iOS.