Within hours of Apple CEO Tim Cook's March 19 announcement at a conference call, during which he said that the sales of the new iPad had touched "record" numbers, Apple revealed that nearly 3 million units of the newly-released tablet had been sold over the weekend.
Comparing the new iPad's initial sales figures with its two preceding models, Philip Schiller - Apple's Senior VP of worldwide marketing - asserted in a March 19 statement posted on the Apple Website that the new iPad had witnessed "the strongest iPad launch yet."
While the sales of the March 16-released new, third-generation iPad have already touched 3 million units, the debut-day sales of the 2010-released original iPad were 300,000 units, with the device taking almost a month to touch the `1 million' mark.
The 2011-launch iPad 2 witnessed a stronger demand than its predecessor, and though Apple refrained from releasing initial sales figures for the second-generation tablet, it was estimated to have sold between 400,000 and almost 1 million units during its debut weekend.
With wireless carrier AT&T also revealing in a Monday statement that the company had touched a new "single-day record" for iPad sales and activations on the launch day of the new iPad - available at a stating price of $499 for a 16GB Wi-Fi-only model -, Sterne Agee analyst Shaw Wu said that the 3 million units sales of the new tablet was a highly notable feat, with the sales figures being "bigger than I expected, a big number."