Apple is apparently looking to enhance its App Store with its recent acquisition of app-search engine called Chomp --- a move which will give Apple the opportunity to benefit from a small team of app experts as well as of the technology developed for making app search easier and simpler.
The acquisition of San Francisco-based Chomp by Apple - which has an approximately $100 million cash pile to spend - is the second takeover which the Cupertino-based tech biggie has made this year; after having acquired flash memory company Anobit in January.
With most of Apple's acquisitions in the past having largely been based on talent, the Chomp purchase - the financial terms of which remain undisclosed - has resulted in the appointments of the app-search engine's executives in iTunes Marketing as well as Senior iTunes Engineers.
The 2009-founded Chomp - which, according to a Wall Street Journal report has raised $2.5 million in funding - essentially helps users in sorting through the ever-expanding arena of the countless downloadable software apps for mobile devices, including the Apple iPhone and the iPad; and the devices running Google's increasingly popular Android operating system.
Though Chomp also presently powers Verizon's Android app search, along with offering both an Android app and features search of Android apps on its website, it is quite likely that the acquisition of the company by Apple will mark the end of these offerings.