Chief Executive of Singapore Airlines (SIA), Mr. Goh Choon Phong has issued a personal apology to its customers for inconvenience caused because of the technical flaws of its revamped website.
Over past two months, the website of SIA has been a source of trouble and frustration to the customers. The website was revamped two months ago, since then, the website is malfunctioning. The glitches include multiple transactions being charged for single booking on one credit card, Inability of customer to cancel or re-schedule the flight and delayed ticket booking.
SIA launched the new website on May 22 to provide a better customer experience but instead it worsened the earlier availed services by customers. SIA didn’t even bring down the site or did not issue any notice on the site for customers.
After two months of time span, CEO of SIA apologized to its customers in mails emailed to the carrier’s frequent fliers. One copy of email was also published on SIA’s website apologizing to customers for inconvenience and asking them to confirm their bookings directly from the airport or by telephone.
"On behalf of SIA, I would like to offer our sincere apology, we make no excuses for our failure to deliver an acceptable level of online service", read the email drafted by Phong.
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