Fans of Chanel in Singapore have a reason to smile as the popular French fashion house is launching a new boutique at the Marina Bay Sands resort in Singapore; thus boosting its presence in south-east Asia.

The new store, which will cover an area of 7,600 square feet in the resort's upscale shopping area, will comprise two storeys.

It is being expected that Marina Bay Sands will open before the beginning of 2010 and will be the freshest in a line of luxury properties in Singapore that also includes Raffles, the Fullerton, Shangri-La and the Mandarin Oriental.

"Chanel is very excited to be part of the Marina Bay Sands concept. It is a great opportunity to join the ultimate house of luxury with a truly innovative and creative retail environment," said Vincent Shaw, president of Chanel Asia Pacific.

Mr. Shaw added: "Singapore has a young, progressive and energetic retail scene and Chanel does not believe in mass distribution and is discerning in deciding where the boutiques are placed to ensure the right consumer experience and service."